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Top Coastal Grandmother Style Brands for Effortless Elegance

If there’s one aesthetic that continues to capture hearts and closets, it’s the timeless Coastal Grandmother style — and this year, it’s getting a modern refresh. Think: effortless linen, crisp whites, natural textures, and an easygoing elegance that feels just as at home at the beach as it does in the city. And this spring, the style feels even closer to my heart, as I prepare to step into a new role — Bebe — with two beautiful granddaughters on the way! While I might be entering “grandmotherhood,” there’s nothing dated about embracing a style that’s all about living life beautifully, stylishly, and on your own terms.

Today, I’m sharing how Coastal Grandmother style is evolving for 2025 — and how you can embrace it whether you’re a new Bebe, a seasoned Glam-ma, or simply someone who loves breezy, timeless fashion.

Classic & Polished Brands

Relaxed Coastal Brands

Feminine & Boutique Brands

Accessories & Shoes That Complete the Look

Budget-Friendly Finds

Linen & Layers

Classic coastal, perfect for morning walks or farmers’ markets.

White linen button-up (untucked or tied) | Soft blue linen drawstring pants | Woven raffia espadrilles | Straw tote

Optional: Light cardigan over the shoulders

Elevated Neutrals

Sophisticated and timeless, ideal for lunch by the water.

White sleeveless blouse – Frank & Eileen | Tan or oatmeal linen trousers | Leather slide sandals | Raffia belt | Panama hat | Linen Cardigan | Straw Tote

Linen, Casual, effortless, comfortable fashion

Coastal Grandmother Outfit Formulas

Linen, Casual, effortless, comfortable fashion

Crisp White Dress

Minimalist, elegant, and effortlessly chic.

White cotton or linen shirtdress – Frank & Eileen | Neutral belt at the waist | Raffia platform sandals | Oversized Straw tote

Optional: Light chambray or denim jacket for layering

Casual Chic by the Sea

Easy-breezy but styled — for errands or an evening walk.

Blue and white striped tee – Frank & Eileen | White Bermuda shorts – Frank & Eileen | White Sneakers | Crossbody bag | Baseball cap

Coastal Evening Look

Relaxed glam for dinner al fresco or cocktails on the patio.

Brown silk sleeveless blouse | White ankle pants | Block-heel sandals | Raffia clutch | Gold Hoop earrings

Closing Thoughts

Coastal Grandmother Style

Coastal Grandmother style isn’t about age — it’s about attitude. It’s about savoring simplicity, choosing well-made clothes that move with you, and embracing the elegance of quiet luxury. Whether you’re a new Bebe like me or simply channeling your inner Diane Keaton — here’s to living beautifully. For more Flattering Outfits for Women Over 50, check out 7 Flattering Outfits For Women Over 50.

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  1. I appreciate you sharing this blog post. Thanks Again. Cool.

  2. Georgia Peach

    Congratulations on becoming a new Bebe!
    I love my grandbabies-ages three years -fourteen. Spoil them and send them hime😆
    You’re going to have so much love and fun💕 Twins??

    This is my summer style!
    Thanks for some new inspiration!

  3. Rhonda

    “Coastal Grandmother Style!” Now that caught my attention! Living on the southwest Florida coast with two grands, I suppose I fit in that category. And we have two more grands due in August, on the same day in different states! Congratulations to you, as you look forward to being a grandmother to these precious baby girls! You will love it!!

  4. Carolina Girl

    Hi (Bebe) Beth,
    I’m glad to hear the Coastal Grandmother style is still in, and maybe even stronger? I love the neutral shades and comfortable yet elegant materials (linen, for one). Thanks for showcasing this — and best on your two grand girls coming soon!

  5. Mary Siteman

    All the outfits are fabulous.
    You are going to be such an awesome Bebe! What a wonderful time in your life! The love of your life will be looking down with pride!

  6. Becky King

    Hi Beth,
    I love the many lovely outfits today that illustrate style and comfort. They appeal to a certain age yet still look young and modern.
    My grandma name for the past 21 years has been BeBe as well. I cherish that name, especially when spoken by our college age grandson and granddaughter. You are about to begin a “grand” journey in every sense of that word. It just keeps getting better year after year. Enjoy

Navy Coat winter outfit

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for women

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