it’s here; it’s finally here! this week Style at a Certain Age launches a new website. since April, we’ve been hard at work behind the scenes to create a beautiful destination for our readers. Ann Parker from Anthem Creative Co. is the mastermind of the new site and has guided me through a thoughtful, thorough, and collaborative strategy over the past few months. the results? a-ma-zing! i’m on pins and needles waiting to reveal the new and improved Style at a Certain Age! the launch date is Thursday, September 23rd. but we might have a bump or two along the way as the old site transitions to the new. Style at a Certain Age website will be down on Tuesday and Wednesday, September 21st and 22nd, as the tech team diligently puts all the bells and whistles together. then on Thursday, we will be back better than ever, ready to deliver all things that help us age with grace, strength, and beauty. while we can’t age backward like Benjamin Buttons, we can live a healthy and vibrant life 50+ and beyond.
why is aging with grace, strength, and beauty significant? Bette Davis famously claimed, “aging isn’t for sissies.” and she’s right! but it is a privilege to age. if you have hit the milestone of 50, you understand that things begin to change with our bodies, hair, skin, and even outlook on life. some of us are kicking and screaming at the aging process, wanting to stay forever young; some of us decide to fade away, thinking our best years have already come and gone. many of us believe all that foolish nonsense that we have to accept weight gain, or it’s too late to start an exercise routine, memory loss is normal, or it’s time to retire sexy lingerie. rubbish! ladies, it’s time to shatter age and gender norms. it’s time to change the conversation about aging.
what, exactly, does aging look like? to me, it’s all about aging with grace, strength, and beauty. grace is kind, grace is courteous, and grace is elegant. as we age, it’s important to spread kindness wherever we go. sprinkle it like fairy dust because true beauty is reflected in your soul. strength is the key to aging. Sophia Loren quoted, “there is a fountain of youth: it is your mind.” our bodies and minds need to stay active. exercise helps our bodies live healthier, vibrant lives. even moderate amounts of physical activity have a big impact on our brain, bones, muscles, and mood. nutritious foods are also crucial as it fuels our bodies and improves our cognitive skills. there’s no such thing as too little or too late when it comes to improving ourselves. and beauty? that’s where grace and strength intersect. a beautiful outfit needs a beautiful mind and body. when we take care of ourselves, wonderful things start to happen. beauty begins on the inside then flows outward. self-care has never been so important. if we’re running on an empty tank of gas we won’t make it very far. but if we continue to refuel each and every day it’s all systems go. skincare, a good night’s sleep, a brisk walk, or brewing herbal tea are different ways to care for ourselves. the list is endless.
my office is the command center. love to spend time in this cheerful space.
home design projects are a favorite of mine.
healthy recipes are an integral part of aging with grace, strength, and beauty.
need a good book to read? we have a book club on Facebook.
oscar and i kick off the weekend with Fridays with Oscar. cocktails start at 5pm.
it’s time to get moving! exercise is key when it comes to aging.
then there’s style! ootd or outfits of the day are shared three times a week. four if you count Fridays with Oscar. since i have to get dressed every day i might as well make it count.
what’s better than sharing makeup tips and skincare routines with my besties? nuthin’!
it’s time to change the conversation about aging, ladies. it’s time to leave a lasting impact on our families and communities. it’s time to age with grace, strength, and beauty.
is the Founder and CEO of Style at a Certain Age. She writes Sundays-Fridays on all topics ranging from fashion, health, wellness, home design and more.
She’s 65, 5’8, and size 8.
Hi Beth, Congratulations, looking forward to seeing your new revised website, it will be amazing I know as you always do everything with style and grace xoxo❤❤
the new website is absolutely gorgeous! can’t wait for it to be up and running.
Looking forward to seeing the new site. I never miss a day of your posts.
thanks so much for being here!
Hi Beth
The countdown begins! Super excited about this news! Looking forward to the results of all your hard work.
Take care
Sandra
can’t wait for the new and improved website to go live!
Thank you very much for today’s inspiring post. Especially since today is my 50th birthday and I’m having a difficult time feeling burned out. Best wishes for your new website, Beth. Looking forward to the big reveal.
wishing you a very happy birthday!
The pics of you I enjoy the most are the ones where you have less makeup on,the softer you look the better .When the current color pallete you are wearing is too dramatic, it is harsh on you skin,face,etc.You look better in softer fabrics-the satin pants for example -in you work out clothes. Just one woman’s opinion for what it’s worth.The blue nail polish looked like you are trying too hard to look trendy. You are galamorous and sophsiticated, which is a good look-classy and refined. You should stay with it.
yes, it is but one woman’s opinion. honestly, on any given day it’s 50/50. half love it half hate it whether it’s nail polish, makeup, or outfits. but one thing is for certain i stay true to myself. but it would be pretty boring if i looked exactly the same day in and day out. it’s important to step outside the box and color outside the lines. it’s important to test the trend waters. if i’m not experimenting how can i possibly encourage you to do the same? it truly is what keeps us vibrant and relevant. and that’s what counts.
Yes!
the new site is absolutely gorgeous! stay tuned.
Happy last day of Summer. Looking forward to Autumn and your new website. Congratulations and good luck. So exciting!
I love that you experiment, it’s what drives inspiration in your posts. Yes, I might prefer some looks over others, but each viewer will take what they prefer and incorporate that into what works for them. For instance, I love navy toes, but prefer, due to gardening a forgiving, low maintenance, nude nail. I have friends who look stunning in navy nails. I adore red lips, but have friends who would never go there. You give us variety and inspiration, please don’t stop. 🌷
it’s important to stay modern, fresh, and relevant. what works for me might not for you and vice versa. that’s what makes the world go round.
Variety is the spice of life…and so are Friday night cocktails!! Keep on being your authentic self. You always look fabulous!
it truly is. i’ve always thought what a boring world it would be if we all liked the same things. cheers to five o’clock cocktails!
Looking forward to the new site, never miss a day.
thanks so much for being here!
Beth, this is exciting!! Looking forward to it. You do things well so it should be a good one!!
my web designer is so very talented! can’t wait to show off all of her hard work.
It’s absolutely beautiful and inspiring,
Thank you for all you do for us.
thanks so much for all of your support!
Your site is appreciated. I’m already 82 and you give me confidence as well as stimulation in dressing with style and pride. Looking forward to your redesigned site. Thanks!
i’m so glad you’re here!
looking forward to your new website. As a fellow Virgo I know how hard you have worked on this project, and that it will be “perfect”! Best wishes.
thanks, sue! but all the hard work was done by the design team. i think you will love the new site.
Thank you looking forward to your new styles you are a very interesting lady thank you
thanks so much for stopping by today!
Can’t wait to see the new website!! Look so forward to learning more and being inspired by your creativity and great ideas!!! Your blog is so interesting with fashion , skin care and makeup , home decorating ideas, cooking , very well rounded!!!
we are interested in all the topics women of a certain age love to talk about.
Beth, this is soooooo exciting! I’m sure you’re about ready to burst waiting for the Thursday launch. Take it away!………….
it’s going to make the reader experience so much better!
Hi Beth
I enjoy all of your posts and look forward to your new website. Congratulations!
can’t wait to share the new site with you! it’s gorgeous.
ohh la la! The new website looks stunning. Your style advice is with me everytime I’m shopping and I’m hesitant to take things in a new direction. Thanks for continuing to be an inspiration!
it’s a good thing to venture outside our comfort zone from time to time. what’s the worst that could happen?
I look forward to your posts and never miss one. You are one inspiring lady!
I know the new website will be gorgeous. Looking forward to it. Hugs to Oscar.
can’t wait to share it with you!
Beth, you are a real inspiration and I so look forward to your fabulous posts – can’t wait for your new website.I love your hair – you inspired me to stop colouring my hair and I’m so glad I did..I do agree with Susan Kelley about the blue nail polish, but my problem is that I can never get it to stay on my nails for more than a day without chipping.I’d love to see a nail tutorial sometime.Take care.
thanks for the suggestion! i do wear gel polish which has staying power.
Congratulations Beth l am so very excited for you this is just wonderful !! I am a big believer in what you stand for and l always get a kick reading your post and seeing lovely Oscar and Olly. All the very best xo
thanks you for your thoughtful words. i so appreciate you being here.
Ooh exciting! It must have been loads of fun designing the new website, can’t wait to see it.
it’s been an easy process with a talented designer at the helm!
Looking forward to your new website. I love your posts. You are a true inspiration. I will be turning 64 next week and I still love to try new fashion looks, makeup and skin care. Keep doing what you are doing. Thank you.
happy birthday!
ME ENCANTA ESTA PAGINA, PASEN MAS BESTIDOS PARA SEÑORA GRUESITAS, BLUSAS Y SUETERES Y COMBINACIONS CON CHAQUETAS, PORFA
gracias!
Looking forward to your new site. Love your blog and am trying to age with grace and dignity. Your blog is so helpful.
nothing makes me happier to hear than this! we’ve got this!
Hi Beth, “nothing ventured, nothing gained.” I always look forward to all the fun things we can share. Good luck with
the new venture. Mary l.
thanks so much for being here!
You look great in that pink blouse
Girl, pink is your color
it has always been my favorite color!
Your posts are fabulous! Love, love all your great ideas w/fashion. It’s a shame some people are so negative- wonder what their ootd
Is like. Keep us motivated, Beth- you are loved and admired.
i so appreciate your sweet words!
you are absolutely wright
I can wait for the new revealing!!
Thank you
you’ll have to let me know what you think!
Soooo exciting re: the new website! I know it’s taken a LOT of work, but bet it will be fabulous. We’ll all be eager to follow along with you—sort of like going to a new school in Sept.— a fresh start with an old friend!
it has all the excitement of ‘back to school!’
I thought YOU were going to get a face lift!!🤣🙄😳
ha ha! not yet.
Thank you Beth for the positive and uplifting messages about aging gracefully. I’m 60 and grateful that I have made it this far and look forward to many, many wonderful years ahead! Looking forward to your new website!
you are so right, nancy! we have lots of life ahead of us.
Congratulations!! I cannot wait till Thursday. So excited for you and all of us.
i think you are going to love the new site.
Love your posts, Beth. Thanks for all you put into them! We Midwest girls have a lot in common when it comes to style. I’m a DesMoines native. 🙂
completely agree! there’s something special about the Midwest.
Hi Beth, I found your blog a month or so ago and absolutely love it! You are so inspiring — as well as classy and fun! Looking forward to your new website. It’s sure to be wonderful!
welcome! can’t wait to share the new and improved blog.
Good Morning Beth,
I am so excited for you, your team and us! You are a daily inspiration and I am so grateful to have you in my life. Thank you.
can’t wait to share the new experience! i so appreciate you being here.
Happy last day of Summer. Looking forward to Autumn and your new website. Congratulations and good luck. So exciting!